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Our Story

SIRAC’s roots are set firmly in the industry of Commercial Air Conditioning and Refrigeration. In 2005, the company entered into an agreement with the SIRAC Equipment and Manufacturing Limited – China, to become the exclusive distributor of energy efficient hot water heating products for sub-Saharan Africa including Madagascar and the East Indian Islands.

Initially focussed on the supply and distribution of swimming pool heat pumps and with hundreds of satisfied customers, SIRAC imported the first Domestic Hot Water Heat Pumps into South Africa in 2007. Pioneering product and technology development bringing heat pumps and related solutions into the mainstream for local industry. To date thousands of units are installed in throughout Southern Africa. These units have proven to be extremely reliable and offer unmatched efficiency.

In 2010 SIRAC expanded its operation to include the full range of SIRAC commercial high efficiency heat pumps and fast became a market leader in this industry. A comprehensive network of dealers and distributors was established throughout Southern Africa. This grew national sales revenue and enhanced regional service continuity.

In 2014, SIRAC designed, developed and patented the THERMOCUBE™ range of Heat Accumulator Storage Systems. This ground-breaking technology has revolutionized the commercial hot water industry in Southern Africa. Complimenting SIRAC’s product offering to encompass a complete hot water solution.

SIRAC has continued to innovate focussing on Engineered Solutions for the Hot Water and Energy sectors. The product range is now extensive, including Solar Thermal Solutions for both Industrial and Residential sectors, Gas Boiler solutions for both heat and power, Water Pumping Systems and Controls, Manufacturing of Bulk Hot Water Storage Heaters, Calorifiers and Wall Hanging Electric Heaters, Photovoltaic Solar Solutions including Hybrid PVT options.

In a new partnership with the global climate solutions giant Viessmann, we are poised for exciting growth. With Viessmann’s over 11,500 Employees in 75 countries, SIRAC is now part of a far bigger family. This brings with it, new products and solution opportunities which we are excited to share with a new and existing client base.

Let’s write the next chapter TOGETHER!

Our Founders

Chief Innovator

David Deane

Chief Innovator

With over 45 years of experience in refrigeration and thermodynamics (HVAC), he is renowned and respected as a pioneer and expert in his field. David owned and managed a prominent commercial air conditioning company in Southern Africa for many years prior to launching SIRAC alongside his son Jason, in 2005.


With his inherent ingenuity and a keen eye for spotting global trends, we see David as our “Chief Innovator”, with his ability to apply these talents to developing and adapting product solutions.

Executive Director & Joint-Founder

Jason Deane

Executive Director & Joint-Founder

Over the last 20 years, Jason has gained respect as an entrepreneurial leader in the Commercial Energy Industry. With a focus on solutions, Jason has guided SIRAC’s growth from a fledgling start-up to one of South Africa’s premium innovative energy efficiency solutions companies.


“We have built up a fantastic team, that feels like family here at SIRAC. I am proud to play my part in growing with this amazing company” – Jason.

Gauteng General Manager

Brian Bate

Gauteng General Manager

After finishing high school, Brian completed courses in IT, Leadership & Management at GIBS, before pursuing his career in sales and marketing in the Health, Finance and Automotive industries.

Western Cape Sales

Jaco Visser

Western Cape Sales

Jaco initially Joined SIRAC in 2010, where he focused on the repair and maintenance of SIRAC equipment. As technical services and project manager for the broader Western Cape region.

CA(SA) Financial Manager

Ken Maggs

CA(SA) Financial Manager

Ken joined the SIRAC management team in October 2019, bringing with him a wealth of financial management experience in the construction and engineering sectors . A chartered accountant, Ken was previously the Financial Director at Basil Read Civils and Rabie Property Developers.



SIRAC Southern Africa (Proprietary) Limited
23 Reen Avenue


Cape Town

South Africa

©SIRAC Southern Africa (Proprietary) Limited 2021.
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